What I Know About Growing a Coffee Business

What I Know About Growing a Coffee Business by Colin Harmon

In 2017, Colin Harmon self-published What I Know About Running Coffee Shops as a collection of the lessons he had learned from his journey in the coffee business as a cafe owner. He sold thousands of copies of the book worldwide, with translations into Spanish, Japanese, Ukrainian, Indonesian, Russian and Arabic and other languages published in the following years.

This follow-up, What I Know About Growing a Coffee Business, tells the story of 3fe’s growth from a business focused on serving great cups of coffee to its customers into one that operates across the entire coffee landscape. From opening new cafes, to working with food and at festivals, from being a coffee consultant to buying, roasting and shipping beans around the world, this book tells the stories behind Colin’s drive to take on more projects and his determination to build a process that makes each one work as harmoniously as possible.

Special Features

• Practical advice from a successful specialty café owner
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About the Author

Colin Harmon is a four-time Irish Barista Champion and owner of Dublin's 3fe Coffee, one of the world's most innovative and progressive speciality coffee shops. His work in coffee has extended to roasting, training and consultancy work, as well as developing coffee equipment for the speciality market and beyond.

Book Details

• Title: What I Know About Growing a Coffee Business
• Author: Colin Harmon
• Format: Hardcover
• Subject: Growing a specialty coffee business
• Publication Date: 2025
• Publisher: 3fe
• Dimensions: 230 x 170 x 30mm
• Weight: 735g