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Barista Hustle

Terroir

Terroir

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What makes one coffee taste bright and floral while another is deep and chocolatey? Terroir unpacks the science and geography behind coffee’s flavor, exploring how soil, climate, altitude, and farming practices shape the beans we love.

Created by Barista Hustle, this book translates complex agronomy and sensory science into clear, engaging insights for baristas, roasters, and curious coffee drinkers alike. With diagrams, data, photography, and approachable explanations, it’s both a reference guide and an inspiration to think more deeply about where coffee comes from.

Special Features

  • Explains the impact of environment on coffee flavor
  • Produced by the globally respected coffee education platform, Barista Hustle
  • Includes interviews with renowned coffee professionals like Willem Boot of Finca Sofia and Hannah Neuschwander from World Coffee Research

About the Author

Barista Hustle is a global community of baristas, educators, and designers dedicated to helping the world make better coffee. Known for transparency and ad-free content, they’ve built trust through online courses, a vibrant network of 30,000 coffee professionals, and a free knowledge-sharing hub that reaches thousands each week. Alongside education, they design thoughtful tools like the Barista Hustle Tamper and continue to develop new products for everyday use. The platform is a trusted resource and gathering place for anyone passionate about specialty coffee.

Book Details

  • Title: Terroir
  • Author: Barista Hustle
  • Format: Hardcover
  • Subject: Coffee farming and flavor
  • Publication Date: 1 January 2022
  • Publisher: Barista Hustle
  • Dimensions: 235 x 195 x 20 mm
  • Weight: 700g
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