Grow Like a Lobster

Grow Like a Lobster by Joshua Dick

Grow Like a Lobster is a practical, no-nonsense guide to building a business with clarity, discipline, and long-term vision. Drawing from his experience transforming Urnex, a small family business into a global leader in the coffee industry, Joshua Dick uses the metaphor of a lobster—growing through moments of vulnerability—to explain how real progress happens. The book moves through different stages of business growth, offering grounded advice on focus, leadership, and navigating both success and setbacks with intention.

Rather than chasing quick wins, this is a book about steady, thoughtful growth—about preparing for change, making difficult decisions, and building something that lasts.

Special Features

• Uses the lobster lifecycle as a clear metaphor for business growth
• Structured into stages: early growth, scaling, and market leadership
• Practical lessons drawn from real experience in the coffee industry
• Focus on long-term thinking, discipline, and resilience in business

About the Author

Joshua Dick is a former CEO who led his family’s coffee industry business, Urnex, to global success over 15 years—growing revenue and expanding to customers in more than 70 countries. After selling the company, he turned his experience into writing and advisory work, sharing lessons on building meaningful, sustainable businesses.

Book Details

• Title: Grow Like a Lobster
• Author: Joshua Dick
• Format: Hardcover
• Subject: Business development
• Publication Date: 2020
• Publisher: Bronze Door Press
• Dimensions: xxx mm
• Weight: Xg