Cultivar

Cultivar by Rob Hoos

Cultivar is a data-driven guide by Rob Hoos that focuses on one of coffee’s most overlooked variables: genetics. Drawing on over 600 days of experimentation and hundreds of roasts, it explores how different Arabica varieties behave during roasting and how they shape flavor in the cup. The result is a practical resource that helps roasters better understand coffees like Gesha, Pacamara, and Typica, offering clear, experience-based insights to improve decision-making and refine roast profiles.

A one-of-its-kind guide to differentiate Arabica varieties and how to roast them.

Special Features

• Data-driven insights from 600+ days of roasting experiments
• Focus on cultivar as a key variable in flavor and roast behavior
• Practical guidance for roasting different Arabica varieties
• Helps reduce trial-and-error in profile development
  

About the Author

Rob Hoos is a coffee roasting consultant, educator, and author with over 16 years of roasting experience. Known for bridging science and craft, his work focuses on helping roasters better understand flavor development through structured experimentation and practical frameworks.

Book Details

• Title: Cultivar
• Author: Rob Hoos
• Format: Hardcover
• Subject: Coffee roasting, coffee varietals
• Publication Date: 2025
• Publisher: Rob Hoos
• Dimensions: XX mm
• Weight: 475g