Cheap Coffee

Cheap Coffee: Behind the Curtain of the Global Coffee Trade by Karl Wienhold

Why is coffee one of the world’s most beloved drinks, yet often sold for less than it costs to produce? In Cheap Coffee, Karl Wienhold unpacks the contradictions of the global coffee industry, exposing the economic structures that keep farmers in poverty while coffee fuels multi-billion-dollar markets. With a clear, critical voice, Wienhold blends history, economics, and personal experience to reveal how the system works—and how it could be transformed to create a more equitable future. His research and observations will make you question everything you believe about the value chain.

A must-read for anyone who wants to improve the industry.

Special Features

• A sharp, accessible look at the economics of coffee production
• Explains why coffee prices remain low despite rising global demand
• Draws on real-world experience working with producers and cooperatives
• Essential reading for professionals and enthusiasts who care about the future of coffee
  

About the Author

Karl Wienhold is a consultant, researcher, and organizer focused on rural development and agricultural value chains in a postcolonial world. His work centers on understanding and dismantling extractive economic systems that have exploited people and ecosystems for centuries, with a special interest in regenerative agriculture, solidarity economies, tropical crops, and circular models.

Book Details

• Title: Cheap Coffee: Behind the Curtain of the Global Coffee Trade
• Author: Karl Wienhold
  
• Format: Paperback
• Subject: Coffee industry supply chain, politics, and economics
• Publication Date: 2021
• Publisher: Roast Magazine
• Dimensions: 235 x 170 x 17 mm
• Weight: 620g