Bloom: Mikael Jasin on Coffee as an Agent of Change

From the café floors of Melbourne to the global coffee stage, Mikael Jasin’s journey is one of resilience, discipline, and passion. In Bloom, coffee journalist Tigger Chaturabul tells the inspiring life story of the 2024 World Barista Champion—a biography that blends the world of specialty coffee with universal lessons on growth and purpose.

Through intimate storytelling, Bloom traces Mikael’s path from his Indonesian roots, through years of dedication in Australia’s café culture, to standing on the world’s biggest stage in coffee. More than a story about winning titles, this book explores the values of hard work, humility, and intentional living.

Whether you’re a coffee lover, a barista, an entrepreneur, or simply someone seeking inspiration, Bloom offers a fresh perspective on what it means to pursue your craft and change lives along the way.

Order your copy today and discover the story behind the coffee champion who continues to inspire a global community. Learn more

Special Features

• Coffee recipes by Mikael Jasin
• Journal prompts for self-reflection
• Media links to videos and playlists
• Concrete tools for competition workflow
• Launch edition includes a collector's slipcase

Reviews

"Mikael Jasin is one of specialty coffee's most decorated, respected, and humble talents. His legacy transcends coffee; Mikael is an example of how to strive for excellence in all corners of life. To any budding barista, aspirational hospitality professional, or general go-getter, read this book and learn from the best."

—Tasmin Grant, Managing Editor at Perfect Daily Grind

“Bloom, the biography of Mikael Jasin, World Barista Champion 2024, will challenge you. Firstly it is incredibly difficult to put down, a gripping story from start to finish. Second, it will inspire you to be your best self, and pursue mastery, which is never easy, but always rewarding. Third it highlights that every great success is built on a foundation of failures, learning and constant improvement, no matter what the obstacles.

The story masterfully weaves Mikael’s origin story, his personal and professional development, into the wider context of global coffee culture and the modern evolution of Indonesia’s coffee industry. I have been inspired by reading this book, but be warned, you may be driven to compete in coffee competitions after reading it.”

—Andrew Tolley, Vice President, Specialty Coffee Association

“Bloom takes readers inside Mikael Jasin’s path to becoming the 2024 World Barista Champion while handing them the very tools that shaped his incredible journey. With Tigger Chaturabul’s storytelling and Mikael’s practical exercises, this book becomes an interactive guide to navigating challenges, accountability, and self-discovery. You will find yourself picking up this book again and again—not just for inspiration, but for the actionable steps that help you create meaningful change in your own life."

—Connie Blumhardt, Founder and Publisher of Roast Magazine

"I still vividly remember the first time I met Mikael Jasin. Even then, I sensed the brilliance of an uncut diamond, raw yet radiant, overflowing with irrepressible energy. At that time, his ambition to win the World Barista Championship was undeniable, but the deeper question of why he wanted to win remained unanswered.

It was only when Mikael discovered his unwavering Why, to become an Agent of Change, that the raw diamond transformed into one of clarity and brilliance. That transformation elevated him beyond the boundaries of Southeast Asia’s rapidly growing market, positioning him as a true ambassador leading the global coffee industry.

What this book, Bloom, chronicles is nothing less than the journey of Mikael’s identity in the making. As readers turn these pages, many may find themselves inspired to become like Mikael. Yet the true essence of this book lies not in imitation, but in using his story as a mirror, an invitation to reflect deeply on one’s own Why, and to consider how each of us might contribute meaningfully to society."

—Hidenori Izaki, 2014 World Barista Champion

Book Details

• Title: Bloom: Mikael Jasin on Coffee as an Agent of Change
• Author: Tigger Chaturabul
• Editor: Sarah Allen
• Language: English (Bahasa Indonesia version launching late 2025)
• Format: Paperback, 17 x 23 cm (portrait), 448 pages, full color, Swiss-style binding, with special launch edition slipcase
• Subject: Mikael Jasin, 2024 World Barista Champion
• Publication Date: October 2025
• Publisher: Afterhours Books
• ISBN: 978-60-26990-92-1
  
• Dimensions: 230 x 170 x 70 mm
  

Shipping Policy

This item will start shipping on 23 October. Any other items added with the order will ship out in the same package. If you'd like to receive any other items sooner, please place a separate order.

We’re happy to ship worldwide—please note that any customs fees or import taxes will be the responsibility of the buyer. More on orders and shipping here

Orders placed here ship from the Netherlands. If your delivery address is in Indonesia, please place your order through Afterhours Books here