New Release

Bloom

Mikael Jasin on Coffee as an Agent of Change

The inspiring life story of 2024 World Barista Champion Mikael Jasin, from his Indonesian roots to the global coffee stage. This biography blends resilience, passion, and the pursuit of purpose into a journey that will inspire coffee lovers and dreamers alike.

Get inspired. Find purpose. Begin your bloom.

Author Tigger Chaturabul
Publisher Afterhours Books
Release Date October 2025
Pages 448
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16/10 Launch
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“Mikael’s voice ached with determination, mirroring the density of his music before it all released into silence, resolute and lingering. He was so engrossed by his emotions, delivering those last lines with the power and authority wielded by someone who had been wounded, healed, and strengthened by his trials, that he nearly forgot he was a competitor on a clock.”

#BLOOMYOURMIND

Revealing the mindset behind 2024 World Barista Champion Mikael Jasin

Part biography, part self-discovery guide

From the neighborhood cafés of Melbourne to the coffee farms of Indonesia and the global competition stage, Mikael Jasin’s journey is a testament to transformation, resilience, and dedication. In Bloom, the 2024 World Barista Champion shares the honest story of a life shaped by discipline, setbacks, and the unwavering pursuit of purpose—all fueled by coffee.

Part biography, part self-discovery guide, this book invites you to reflect, grow, and take bold steps toward your own extraordinary. Through personal stories, practical tools, and introspective exercises, Mikael shows us that success is not just about the trophies you win, but the lives you change along the way. Whether you’re a coffee lover, a creative dreamer, or simply someone striving for more, Bloom is your invitation to rise and thrive, one intentional choice at a time.

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What people are saying

"To any budding barista, aspirational hospitality professional, or general go-getter, read this book and learn from the best."

Mikael Jasin is one of specialty coffee's most decorated, respected, and humble talents. His legacy transcends coffee; Mikael is an example of how to strive for excellence in all corners of life.

—

Tasmin Grant, Managing Editor at Perfect Daily Grind

“You will find yourself picking up this book again and again—not just for inspiration, but for the actionable steps that help you create meaningful change in your own life."

Bloom takes readers inside Mikael Jasin’s path to becoming the 2024 World Barista Champion while handing them the very tools that shaped his incredible journey. With Tigger Chaturabul’s storytelling and Mikael’s practical exercises, this book becomes an interactive guide to navigating challenges, accountability, and self-discovery.

—

Connie Blumhardt, Founder and Publisher of Roast Magazine

"I have been inspired by reading this book, but be warned, you may be driven to compete in coffee competitions after reading it.”

Bloom, the biography of Mikael Jasin, World Barista Champion 2024, will challenge you. Firstly it is incredibly difficult to put down, a gripping story from start to finish. Second, it will inspire you to be your best self, and pursue mastery, which is never easy, but always rewarding. Third it highlights that every great success is built on a foundation of failures, learning and constant improvement, no matter what the obstacles.

The story masterfully weaves Mikael’s origin story, his personal and professional development, into the wider context of global coffee culture and the modern evolution of Indonesia’s coffee industry.

—

Andrew Tolley, Vice President, Specialty Coffee Association

"What this book, Bloom, chronicles is nothing less than the journey of Mikael’s identity in the making. As readers turn these pages, many may find themselves inspired to become like Mikael. Yet the true essence of this book lies not in imitation, but in using his story as a mirror, an invitation to reflect deeply on one’s own Why, and to consider how each of us might contribute meaningfully to society."

I still vividly remember the first time I met Mikael Jasin. Even then, I sensed the brilliance of an uncut diamond, raw yet radiant, overflowing with irrepressible energy. At that time, his ambition to win the World Barista Championship was undeniable, but the deeper question of why he wanted to win remained unanswered.

It was only when Mikael discovered his unwavering Why, to become an Agent of Change, that the raw diamond transformed into one of clarity and brilliance. That transformation elevated him beyond the boundaries of Southeast Asia’s rapidly growing market, positioning him as a true ambassador leading the global coffee industry.

—

Hidenori Izaki, 2014 World Barista Champion

Who Bloom is for

A global audience of coffee novices, home enthusiasts, or seasoned coffee professionals

People who work or have worked in the service industry

Entrepreneurs, creatives, and go-getters working towards a dream

Baristas who want to take their careers to the next level through competition

Brands that are interested in making an impact on the coffee industry

Anyone who wants to know more about the specialty coffee industry

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Why Bloom matters

1

It's a true story from 2024 World Barista Champion Mikael Jasin

2

The book combines memoir with practical self-growth strategies that apply to any passion or career path, with introspective exercises for personal transformation that readers can apply immediately to pursue their goals

3

It includes candid reflections on setbacks, self-doubt, and the discipline required to create a meaningful life

4

It includes a foreword by editor Sarah Allen, co-founder and editor-in-chief of Barista Magazine

5

Bloom celebrates how a niche craft like coffee-making can be a lens for bigger conversations about purpose, impact, and intentional living

6

Mikael’s story draws from experiences in Australia, Indonesia, and the international coffee circuit, offering a culturally rich narrative

About the author

About the author

Tigger Chaturabul

Tigger is a published coffee journalist and copywriter whose work has appeared in Barista Magazine and for coffee clients worldwide. Born and raised in California, her journey took her back to her roots in Thailand, then to a career in advertising and café management in Hong Kong, before finding its way to the Netherlands. Based in Rotterdam, her work blends different facets of the coffee industry into a multidisciplinary career that includes writing, brewing, event organizing, branding, and more.

For Bloom wholesale or bulk inquiries, please email tigger@contributor.coffee

Bloom around the world

Where else can you get a copy of Bloom?

Italy: Ditta Artigianale

Hong Kong: Loveramics Tai Kwun Shop

Indonesia: Tokopedia

More to come!

#bloomyourmind

Bloom is more than a biography on Mikael Jasin. It's a testament to coffee's power in being an agent of change and an example of how far someone can take the craft to truly make a difference in their lives. Pre-order your copy today to see what Mikael's story sparks in you.

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