Perfecting the journey
The North American travel and retail brand TUMI wanted to connect to its Asia Pacific audience by highlighting key influencers who embody the brand’s values of meaningful, streamlined travel. From fashion designers to young entrepreneurs, we captured them on their everyday journeys to make an impact on their local community through global experiences.
We worked with influencers from Hong Kong, Singapore, Malaysia, Indonesia, Korea, China, Australia and more and filmed in Hong Kong, Singapore, Seoul, Beijing and Taiwan.
Integrated campaign
Project roles:
- Interviews with influencers
- Narrative angle brainstorm
- Shot list coordination
- Location scouting, local and overseas
- Props and set design
- Product management
- Voiceover direction – interview, transcription, curation
- Mall activation design in Hong Kong, Malaysia, Korea and China
