【大事小事，瞓醒無事】
Suzuran Bed is a Hong Kong mattress brand that was looking for a way to modernize its advertising approach. To move away from a previously traditional image, the brand targeted young families and 30-somethings who were starting on a new stage of life, whether by having their first child or owning into their first home. As a brand with a long history in Hong Kong, Suzuran Bed chose to emphasize its long standing as a part of every 30-something's childhood and future by bringing back key moments from the 80s, 90s and 2000s to show how much a mattress really supports you.
3-part TVC and online video series
PROJECT ROLES:
Market research and competitor comparisons
Concept design and storyboard
- Set design, modeling and sourcing
- Costume and prop sourcing
- Cast profiling and casting
- Set management
Case study video
