Community through coffee
The independent coffee shop in Sham Shui Po quickly expanded to four locations in its third year of operation. This led to a need for a branding refresh to align the café’s image throughout all four outlets. After in-depth discussion with the café’s founder for the brand’s philosophy and direction, the tagline “Community through Coffee” was born. We focused our operations and events to add value to Hong Kong’s community via coffee, whether it was through markets, sourcing sustainable packaging or providing venue space for other community members to connect.
sMaLL BUSINESS BRANDING
PROJECT ROLES:
Branding direction concept and design
Branding execution across multiple touchpoints
