Follow the coffee
Social media is a key channel for small businesses to reach their audience and that proved true for Café Sausalito, an independent coffee shop founded in Sham Shui Po. Some obstacles for these small businesses to produce consistent, quality online content is a lack of budget and manpower. As Marketing and Operations Manager for the brand, I worked around these limitations to develop relevant social media content with the help of talented baristas, chefs and event coordinators.
instagram social media content creation
PROJECT ROLES:
Content and topic creator
- Photographer
- Caption copywriter
- Analytics manager via Iconosquare
- Account manager
- Post scheduler
